In-Store Reputation platform for Car Dealers
Car Dealers embrace In-Store Reputation Management Platform developed by Automotive Advertising Network, that was unveiled at the recent 2012 NADA and 2012 DMSC conferences.
The Automotive Advertising Network is the industry’s first content syndication and search engine optimized network designed to promote car dealers’ inventories on national, regional, local and specialty sites. Now AAN members have the ability to capture reviews while customers are still in the store finishing up the buying the process.
The in-Store review platform along with the syndication services for inventory and content is considered to have a heavy influence on Automotive ZMOT.
The AAN helps dealers dominate ZMOT by owning multiple AAN created web assets and syndicating consumer reviews so that no matter where the consumer looks, an AAN client is always top of mind and top of results pages.
About the Automotive Advertising Network
The AAN is the industry’s first optimized, dealer-centric network with no third-party ads, designed to promote car dealers’ inventories on national, regional, local and specialty sites.
AAN is a comprehensive digital marketing and branding platform that utilizes proven practices in Search Engine Optimization (Automotive SEO), inventory advertising, social media and content publishing to advertise and sell dealer inventory.
Using these proven SEO strategies, the AAN helps dealers establish high quality, exclusive leads for less money, translating into higher closing ratios and lower costs for the dealers. Plus, unlike traditional third party lead collectors, the dealer’s own inventory-listing pages are free of competing ads.
The AAN has changed the playing field for dealers who have typically had to compete with national third- party lead providers who have long had an advantage on the search engines because of their national footprint and corresponding search authority.