Mini Training Sessions at NADA 2012 Booths

Representatives from New Jersey’s top automotive Internet marketing firms, PCG Digital Marketing, PCG Consulting and the Automotive Advertising Network, will be conducting short, 10-minute express training sessions at their NADA booths every 30 minutes. NADA attendees can jump in on any training session to learn more about the latest techniques and proven practices in automotive digital marketing.

It can be hard to take advantage of everything that NADA has to offer, that’s why representatives of these three automotive Internet marketing firms will be offering the express training session for dealers. Each booth will be going over the most pressing digital marketing updates--what every dealer needs to know to stay competitive online in 2012. With short 10-minute presentations, dealers will still have plenty of free time to explore the rest of the exhibition floor.

Topics to be covered include:


  • SEO checklist tips
  • Inventory syndication
  • BDC tips
  • Content syndication
  • Reputation management tips
  • Review syndication
  • What is the Zero Moment Of Truth?


Presenters will be automotive industry veterans Brian Pasch (CEO, PCG Digital Marketing), Glenn Pasch (COO, PCG Digital Marketing) Ananth Godavari (CEO, Automotive Advertising Network), Marc McGurren (Partner, PCG Consulting) and Matt O’Such (SEO Strategist, PCG Digital Marketing).

The express training sessions will take place twice a day between 9:00 am and 3:30 pm all three days of the NADA Convention. Training schedules will be available at the booths:


  • PCG Digital Marketing/ PCG Consulting: Booth #3659
  • Automotive Advertising Network: Booth #3657


Brian Pasch, CEO of PCG Digital Marketing is quoted, “This is an absolute must for dealers looking to absorb the most important information in the least amount of time. Dealers will be pressed for time at the convention; stopping by a 10-minute training session gives them the opportunity to learn about what’s hot in digital marketing without taking too much time away from the rest of their day.”

About PCG Digital Marketing
PCG Digital Marketing is a full service digital marketing agency that serves growing businesses in all industry sectors. PCG is a leader in automotive marketing education and is nationally recognized as a leader in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) as well as an award winning Internet training firm. Most recently, they were named to the Inc 500 Fastest Growing Private Companies list ranking #192 nationally and #7 in their home state of New Jersey.

About PCG Consulting
PCG Consulting was formed to meet the needs of car dealers who need assistance in creating effective processes, measurement standards, and intelligent reporting to maximize the profitability of their BDC and Internet departments. PCG Consulting will provide vendor-neutral recommendations for products and services that can assist dealers to increase sales and profits.

About the Automotive Advertising Network
The AAN is the industry’s first optimized, dealer-centric network with no third-party ads, designed to promote car dealers’ inventories on national, regional, local and specialty sites.

Developed by industry experts Brian Pasch, Sean Wolfington, David Boice and Ananth Godavari, the AAN is a comprehensive digital marketing and branding platform that utilizes proven practices in Search Engine Optimization (SEO), inventory advertising, social media and content publishing to advertise and sell dealer inventory